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Milestones
Devoting all intelligence and passion to fashion innovation,
Trendy Group has grown from an independent fashion brand
into a multi-faceted fashion conglomerate.
Each milestone it has reached is memorable and will be
treasured.
1999
Founded the fashion brand ochirly
and started the fashion business
2009
Founded the fashion brand Five Plus
2010
Founded the fashion brand TRENDIANO;
Started an e-commerce business
2011
Established strategic partnership with L' Capital Asia,
the subsidiary investment fund platform of LVMH
2012
Acquired the Italian company SIXTY GROUP
and engaged in diversified fashion styles;
Held the inauguration ceremony for
the Trendy International Building, the new headquarters
of Trendy Group, in Guangzhou
2013
Introduced 10 Corso Como, a world-class concept destination;
Upgraded the digital strategy;
Launched the O2O project and established
automated logistics systems
2014
Established the affordable luxury brand COVEN GARDEN;
Entered Tianjin E-Commerce Industry Park and set up
the Northern China Logistics Warehouse and the Operations
Settlement and Service Center
2015
Pooled capital with the British company SuperGroup Plc
to introduce the metropolitan fashion band Superdry into China;
Set up the Southern China Integrated Logistics Center to
consummate O2O omni-channel development