TRENDY GROUP

trendy
international
group

We deliver a range of fashion
and lifestyle services

“

We are dedicated to the perfect integration of arts and
businesses, the establishment of fashionable and
artistics brands, the delivery of omni-channel fashion services
and the creation of new digital fashion experiences.

JACKY XU, Chairman
and CEO of Trendy International Group

9fashion brands
over290cities
over3,000independent boutiques
over8,000employees

About us

Founded in 1999, Trendy International Group ("Trendy Group") has grown into an international fashion conglomerate that possesses a rich portfolio of fashion brands and has set up over 3,000 boutiques in more than 290 cities all over the world. Under the umbrella of Trendy Group are famous fashion brands such as Ochirly, Five Plus, COVEN GARDEN, TRENDIANO and fashion brands of the Italian house SIXTY GROUP - MISS SIXTY, Killah and ENERGIE.

About us

In 2011, Trendy Group reached a strategic investment agreement with L Capital Asia, the subsidiary investment fund platform of French luxury goods giant LVMH, and began to extend its businesses to diversified lifestyle services. Then in 2015, Trendy Group and the British company SuperGroup Plc pooled capital to introduce Superdry, the world-renowned metropolitan fashion band, into China. Trendy Group has been committed to achieving the perfect integration of arts and businesses, to establishing a digital sales network and an omni-channel shopping environment that enables interaction with consumers, and to providing consumers with comprehensive, premium lifestyle services.

CEO

MILESTONES

Vision

Joint Commitment

News Center
Trendy News
Trendy Features
Corporate Responsibility
Brand News Search

2020 ochirly
winter

2020 MISS SIXTY
winter

2020 COVEN GARDEN
winter

2020 FIVE PLUS
fall

2019 COVEN GARDEN
FALL

2019 MISS SIXTY
FALL

2019 FIVE PLUS
FALL

2019 ochirly
FALL

2019 TRENDIANO
Summer

2019 Five Plus
Summer

2019 MISS SIXTY
Summer

2019 COVEN GARDEN
Spring

2019 TRENDIANO
Spring

2019 Five Plus
Spring

2019 MISS SIXTY
Spring

2019 ochirly
Spring

2018 MISS SIXTY
winter

2018 Five Plus
winter

2018 OCHIRLY
winter

2017 COVEN GARDEN
Fall

2018 MISS SIXTY
Fall

2018 Five Plus
Fall

2018 OCHIRLY
Fall

2018 TRENDIANO
Fall

2018 MISS SIXTY
Summer

2018 Five Plus
Summer

2018 ochirly
Summer

2018 MISS SIXTY
Spring

2018 COVEN GARDEN
Spring

2018 TRENDIANO
Spring

2018 Five Plus
Spring

2018 ochirly
Spring

2017 SUPERDRY
Winter

2017 Miss Sixty
Winter

2017 Five Plus
Winter

2017 ochirly
Winter

2017 MISS SIXTY
Fall

2017 TRENDIANO
Fall

2017 Five Plus
Fall

2017 ochirly
Fall

DENHAM GROUP B.V. AND TRENDY INTERNATIONAL GROUP
ANNOUNCE CHINESE JOINT VENTURE

2017 TRENDIANO
Summer

2017 Five Plus
Summer

2017 ochirly
Summer

2017 COVEN GARDEN
Sping & Summer

2017 MISS SIXTY
Sping & Summer

2017 TRENDIANO
Spring

2017 Five Plus
Spring

2017 ochirly
Spring

TRENDIANO for All Photo-Addict Show
and Limited Ghost Collection Launch

2016 ochirly
Winter

2016 TRENDIANO
Winter

2016 Five Plus
Winter

“TRENDIANO FOR ALL”
A Gala for Fashion Lovers

The 25th Anniversary - Italian Denim Brand
Built on Retro Style and Contemporary Fashion

MISS SIXTY and Gal Gadot 25th Anniversary
Co-brand Limited Edition Series - Sexy Angel's Reborn

It is Said to Be the Most Fashionable
Children’s Activity Center in Asia

2016 TRENDIANO
Can you Say TRENDIANO

2016 COVEN GARDEN
Poetic Beauty • The Good Old Days

Trendy Group Partnered with the China Green Foundation again
and Participated in the Million Forest Project to Help Anchor the Tengger Desert

2016 Ochirly the Resort Collection
Interview with Chiara Ferragni

2016 Ochirly Partner with Fashion Insiders She
Double Love

2015 Mission Sixty
The Microfilm Special Agent “60”

2015 TRENDIANO New Microfilm
Escape

JUST TAG ON - Fashion Menswear TRENDIANO
The First Pop-Up Store Unveiled

Release conference for new ochirly
Autumn/Winter products 2015

Miss Sixty Pop up Store Debuts at Taikoo Hui
Attractive Denim Jeans and Marvelous Surprises Await you

Trendy Volunteers Bring Knowledge and Happiness
to More Left-Behind Children

Spend Christmas Day with Left-Behind Children

Five Plus x ZacPosen
“New York Fun Night Out” Fashion Night

Let Art Be at Your Fingertips
Trendy Volunteer Team Visits Liannan

The Inception of COVEN GARDEN
and the Autumn/Winter 2014 Fashion Show

Trendy Culture

We believe that the corporate culture and values are essential to the future growth of fashion. We will uphold and practice the values of Trendy Group:
Pursuit of Excellence / Innovation / Win-Win Solution / Fashion / Care and Concern

OUR TALENT Join us Follow WeChat

Talent Strategy

We are committed to fashion business that creates beauty and advocate diversified fashion lifestyles; We respect and encourage individuality so that each employee can enjoy the delight and achievement created by fashion and beauty;We care for our employees and pursue win-win progress, to enable more than 8,000 employees from different countries and regions to collaborate with each other with an inclusive and open mindset, to create beauty miracles for consumers and to deliver our commitment to social care on a continuous basis. We encourage our employees to meet challenges and make breakthroughs, to embrace reform with a broad vision, to keep innovation alive, to pursue excellence and to lead the trend.
Work Hard，Play Hard！Looking forward to working hard and playing hard with you at Trendy Group!

Join us

Trendy Group is an innovative workplace and also a multi-channel development platform. Setting up the Trendy Academy, Trendy Group holds both online and offline forums and training programs from time to time, establishes a comprehensive development and training system and creates an open and innovative work environment. Meanwhile, to enrich the lives of our employees, we encourage them to have their heart in both work and life and to actively participate in public welfare activities. Welcome to join us in creating a beautiful and stylish life!