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On June 3, 2015, a Miss Sixty Pop up Store was inaugurated at Taikoo Hui, Guangzhou. A lot of creative denim works were exhibited and Jun Ji-hyun, a top star in Asia, was invited to attend the event and roll out a fantastic journey of denim art.
In the afternoon, Coral Li, Chief Creative Officer of Trendy International Group (“Trendy Group”), Andre Chen, CEO of Trendy Group, Wing Xiao, General Manager of Miss Sixty China, and the “Godfather of Denim” - Adriano Goldschmied, an Italian fashion designer focusing on denim jeans, cut the ribbon at the inauguration ceremony of the Miss Sixty Taikoo Hui flagship store.
The brand ambassador Jun Ji-hyun wore a bespoke Miss Sixty dress at the inauguration ceremony. She visited the Miss Sixty Pop up Store and impressed the large number of visitors present with her easygoing personality and fashion taste.
Under the glittering lights, 30 international fashion models presented a splendid denim art fashion show to the loud applause of the audience. Drawing inspiration from denim stitching coupled with exciting ambient music played by the DJ, the show imposed a strong visual impact on every audience member present. Putting on the items of the four collections - cool “trousers”, creative stitching, fascinating denim and graceful evening dresses, models took the stage. Each collection was created by several designers and handicraftsmen with top notch craftsmanship.
Afterwards, the models took group photos in front of the large denim stitching shopping bag at the Miss Sixty Taikoo Hui store. Their lovely interaction attracted many onlookers who also got interested in taking a photo themselves. Amid happy laughter, this event drew to a successful close.