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(December 4, 2012, Shanghai) Milan life fashion brand 10 Corso Como will work with Trendy International Group to build its first 10 Corso Como concept store in China. The new store is expected to open in Shanghai in the autumn of 2013.
In 1990, Carla Sozzani, a fashion icon, opened the world's first 10 Corso Como boutique in Milan, Italy, and brought a recreational shopping experience that combines art, music, fashion, design, food and culture together. It breaks ground for life fashion concept stores. 10 Corso Como advocates the concept of "Slow Shopping" in the hope that customers can enjoy and appreciate the fashion pictures, exquisite goods and creative designs in a unique atmosphere.
In support of Trendy International Group, 10 Corso Como will officially enter the world's second largest luxury goods market - Greater China. Its first 10 Corso Como fashion store in China will be located in Shanghai to bring a unique boutique series for local consumers and start an unprecedented journey for exploring novelty treasures. 10 Corso Como will continue to introduce outstanding works of top-notch designers, artists and writers to show the world's latest and trendiest luxury life concept.
Trendy International Group is a prestigious creative fashion group that possesses Ochirly and Five Plus (5 +), which are women’s fashion brands heavily favoured by consumers, as well as the leading men's fashion brand Trendiano and children's fashion brand Love Ysabel and so on. At present, Trendy International Group has had nearly 2,000 retail stores, and reached a strategic cooperation with L Capital investment fund which helps the Group grow to become a leading multi-brand fashion group in China, Asia and even the world.
10 Corso Como Shanghai Boutique is located at West Nanjing road where there stand many luxury fashion brands. The new store will be designed by Kris Ruhs, a world-renowned painter, sculptor and concept artist.
This 2,500-square-meter Milan trend store will be the first international concept boutique in China that combines fashion, art and design to create new and pure life fashion choices for Chinese consumers.